What Kia and Hyundai are doing next
The Korean giants are planning a bit of an image change. The world’s fastest growing car producers (in volume) are planning the next phase of their expansion. Both Kia and Hyundai are gunning for a stronger international status and want to become serious global players in the automotive market. However, this isn’t enough for the Eastern auto makers. Whilst maintaining their familiar value-for-money status, Kia wants to bump its image up to a sporty brand. Hyundai is hot on the tails of the luxury market, with cars such as the Genesis Concept (above) paving the way for future models.
Luxury and sporty?! Sounds like they’ve got their work cut out...
They certainly have. Kia’s first hurdle is a pretty fundamental one – there isn’t anything close to a sporty car in its range. The only radical car to grace Kia's design board of late was the KND-4 Concept (above), which was a design experiment to showcase the way for future Kias. It's worth remembering that Hyundai is hardly renowned as a Rolls-Royce rival either. On top of this, both marques are fed up with being confused with one another, and are after a more clear-cut identity to distinguish themselves. How do they intend to do this? By changing the names of the cars, of course.
The Korean giants are planning a bit of an image change. The world’s fastest growing car producers (in volume) are planning the next phase of their expansion. Both Kia and Hyundai are gunning for a stronger international status and want to become serious global players in the automotive market. However, this isn’t enough for the Eastern auto makers. Whilst maintaining their familiar value-for-money status, Kia wants to bump its image up to a sporty brand. Hyundai is hot on the tails of the luxury market, with cars such as the Genesis Concept (above) paving the way for future models.
Luxury and sporty?! Sounds like they’ve got their work cut out...
They certainly have. Kia’s first hurdle is a pretty fundamental one – there isn’t anything close to a sporty car in its range. The only radical car to grace Kia's design board of late was the KND-4 Concept (above), which was a design experiment to showcase the way for future Kias. It's worth remembering that Hyundai is hardly renowned as a Rolls-Royce rival either. On top of this, both marques are fed up with being confused with one another, and are after a more clear-cut identity to distinguish themselves. How do they intend to do this? By changing the names of the cars, of course.
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